Privacy Policy

Last update: March 7, 2025

This Privacy Policy describes how Elle Lab collects, uses, and protects the personal information of users visiting the website ellelab.it.

1. Titolare del Trattamento

• Name: Davide Allevi
• Address: Gessate, Via Giuseppe Garibaldi 26 - 20060 Milano
• VAT: IT11300170963

2. Collected Personal Data

• Data entered in contact forms: Full Name (mandatory), Email (mandatory), Company Name (optional), Phone Number (optional).
• Data collected through newsletter subscription: User's email, registered on Klaviyo.
• Browsing data: Anonymous information collected through Google Analytics (anonymized IP, visited pages, time spent on the site, etc.).
• Data collected by Stripe during payment: Stripe collects payment information and the user's email for issuing receipts and invoices upon request.

3. Purpose of Processing

• Respond to requests sent via the contact form.
• Send marketing communications and newsletters (with the user's consent).
• Analyze website traffic to improve services.

4. Legal Basis for Processing

• User consent for newsletter subscription and analytical tracking.
• Legitimate interest in ensuring security and improving the website.

5. Data Sharing with Third Parties

• Stripe for payment processing.
• Klaviyo for email and newsletter management.
• Resend for automatic email sending via the contact form.
• Google Analytics for website traffic analysis.

Data is not transferred outside the European Union.

6. Data Retention

• Data collected through the contact form is retained for a maximum of 12 months.
• Newsletter subscription data is retained until consent is revoked.
• Anonymous browsing data is retained for statistical analysis.

7. User Rights

• Object to processing for marketing purposes.
• Request data portability.

To exercise these rights, contact hello@ellelab.it.

8. Security Measures

• Website protection with **HTTPS** protocol.
• Restricted data access to authorized personnel only.

9. Cookie Policy

We use CookieYes for cookie management. Users can accept or reject tracking. For more information, check our Cookie Policy.

10. Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Updates will be published with the new revision date.

For any questions, contact us at hello@ellelab.it.